Advertising Manager
An Advertising Manager oversees advertising campaigns and promotions to increase brand awareness and drive sales for an organisation or advertising agency. Australian advertising managers work across traditional and digital media channels.
Full-time AUD, 2025 indicative. Wide bands reflect variation by employer, experience, and location.
Stable demand; digital advertising growth continues to reshape the role, particularly in Sydney and Melbourne markets.
Occupation list membership
Which Department of Home Affairs skilled lists this occupation currently appears on.
- STSOLShort-Term Skilled Occupation List
Occupations eligible for shorter-term sponsored visas including Subclass 482 (short-term stream).
- CSOLCombined Skilled Occupation List
The merged skilled list that consolidates previous MLTSSL and STSOL eligibility under the Skills in Demand program.
Assessing authority
The body that assesses skills for migration purposes for this occupation.
- IMLIML
Visa pathways
Australian visa subclasses for which this occupation is currently eligible.
- 186Learn more →Employer Nomination Scheme visa
Permanent employer-sponsored visa for workers nominated by an approved sponsor.
- 190Learn more →Skilled Nominated visa
Permanent visa for workers nominated by a state or territory government.
- 482Learn more →Skills in Demand visa
Employer-sponsored temporary visa (formerly TSS) for occupations on the relevant list.
- 491Learn more →Skilled Work Regional (Provisional) visa
Five-year provisional visa for workers willing to live and work in regional Australia.
- 494Learn more →Skilled Employer Sponsored Regional visa
Five-year employer-sponsored provisional visa in regional Australia, with a path to PR.
State nominations
States and territories that currently nominate this occupation for skilled migration.
| Code | State / Territory | Details |
|---|---|---|
| SA | South Australia | View nomination → |
| TAS | Tasmania | View nomination → |
Key duties
- Plan and manage advertising campaigns across media channels
- Brief creative teams and manage agency relationships
- Monitor campaign performance and optimise spending
- Develop advertising budgets and report on ROI
Skills required
- Advertising strategy and media planning
- Creative briefing and campaign management
- Budget management and ROI analysis
- Digital and traditional media channel knowledge
Typical qualifications pathway
A bachelor's degree in marketing, communications, or business is typical. IML assesses qualifications for migration.
Visa & occupation list information
Listed on STSOL and CSOL, enabling subclasses 186, 190, 482, 491, and 494. Employer sponsorship via subclass 482 (Skills in Demand — Core Skills) is a practical route For advice on which pathway suits your circumstances, consult a registered MARA migration agent.
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