Public Relations Manager
A Public Relations Manager develops and implements communication strategies to build and protect an organisation's reputation with stakeholders and the public. PR managers work in-house or in consultancies across government, corporate, and nonprofit sectors.
Full-time AUD, 2025 indicative. Wide bands reflect variation by employer, experience, and location.
Moderate demand; concentrated in major Australian cities, with growing roles in technology and government sectors.
Occupation list membership
Which Department of Home Affairs skilled lists this occupation currently appears on.
- ROLRegional Occupation List
Occupations eligible for regional visas such as Subclass 491 and 494.
Assessing authority
The body that assesses skills for migration purposes for this occupation.
- IMLIML
Visa pathways
Australian visa subclasses for which this occupation is currently eligible.
State nominations
States and territories that currently nominate this occupation for skilled migration.
| Code | State / Territory | Details |
|---|---|---|
| SA | South Australia | View nomination → |
Key duties
- Develop communications strategies and key messages for the organisation
- Manage media relations and journalist enquiries
- Oversee crisis communication and reputation management
- Lead internal communications and stakeholder engagement programs
Skills required
- Strategic communications planning
- Media relations and press release writing
- Crisis communications management
- Stakeholder and community engagement
Typical qualifications pathway
A bachelor's degree in communications, public relations, or journalism is typical. IML assesses qualifications for migration.
Visa & occupation list information
Listed on the ROL only, this occupation is eligible for subclass 491 only. Regional placements in government or resource sector communications may be available For advice on which pathway suits your circumstances, consult a registered MARA migration agent.
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