Advertising Specialist
An Advertising Specialist develops and implements advertising campaigns across digital, broadcast, and print channels to build brand awareness and drive business objectives for Australian organisations.
Full-time AUD, 2025 indicative. Wide bands reflect variation by employer, experience, and location.
Consistent demand; digital advertising specialists are particularly sought after.
Occupation list membership
Which Department of Home Affairs skilled lists this occupation currently appears on.
- STSOLShort-Term Skilled Occupation List
Occupations eligible for shorter-term sponsored visas including Subclass 482 (short-term stream).
- CSOLCombined Skilled Occupation List
The merged skilled list that consolidates previous MLTSSL and STSOL eligibility under the Skills in Demand program.
Assessing authority
The body that assesses skills for migration purposes for this occupation.
- VETVETASSESSVisit official site →
Visa pathways
Australian visa subclasses for which this occupation is currently eligible.
- 186Learn more →Employer Nomination Scheme visa
Permanent employer-sponsored visa for workers nominated by an approved sponsor.
- 190Learn more →Skilled Nominated visa
Permanent visa for workers nominated by a state or territory government.
- 482Learn more →Skills in Demand visa
Employer-sponsored temporary visa (formerly TSS) for occupations on the relevant list.
- 491Learn more →Skilled Work Regional (Provisional) visa
Five-year provisional visa for workers willing to live and work in regional Australia.
- 494Learn more →Skilled Employer Sponsored Regional visa
Five-year employer-sponsored provisional visa in regional Australia, with a path to PR.
State nominations
States and territories that currently nominate this occupation for skilled migration.
| Code | State / Territory | Details |
|---|---|---|
| SA | South Australia | View nomination → |
| TAS | Tasmania | View nomination → |
Key duties
- Develop advertising concepts and campaign briefs
- Plan and buy media across digital, social, TV, and print channels
- Monitor campaign performance and optimise spend allocation
- Collaborate with creative agencies and media partners
Skills required
- Advertising strategy and campaign management
- Media planning and buying across channels
- Digital advertising platforms (Google Ads, Meta Business)
- Analytics and ROI measurement
Typical qualifications pathway
Bachelor's degree in marketing or communications. VETASSESS assesses qualifications.
Visa & occupation list information
Listed on STSOL and CSOL, supporting subclasses 186, 190, 482, 491, and 494 For advice on which pathway suits your circumstances, consult a registered MARA migration agent.
anzsco.com.au is information-only. For personalised advice on your situation, always consult a registered MARA migration agent.
Scan with your phone to open an AI chat about this occupation — no agent, no affiliation, just info you can trust.