anzsco.com.au
ANZSCO 225114Skill level 1Version 4Updated 2026-04-26

Content Creator (Marketing)

A Content Creator (Marketing) develops and produces content for digital marketing channels including websites, social media, email, and multimedia platforms to engage audiences and support marketing objectives.

Indicative salary range
$60,000 - $105,000 (2025 indicative)

Full-time AUD, 2025 indicative. Wide bands reflect variation by employer, experience, and location.

Labour market demand

High demand; content marketing is a primary channel for most Australian businesses.

Occupation list membership

Which Department of Home Affairs skilled lists this occupation currently appears on.

  • CSOLCombined Skilled Occupation List

    The merged skilled list that consolidates previous MLTSSL and STSOL eligibility under the Skills in Demand program.

Assessing authority

The body that assesses skills for migration purposes for this occupation.

Visa pathways

Australian visa subclasses for which this occupation is currently eligible.

Key duties

  • Create written, video, and visual content for marketing campaigns
  • Manage content calendars and publishing schedules
  • Optimise content for SEO and social media engagement
  • Analyse content performance and adapt strategy accordingly

Skills required

  • Content creation and copywriting for digital channels
  • SEO and keyword strategy
  • Social media platform management
  • Video production and graphic design basics

Typical qualifications pathway

Bachelor's degree in marketing, communications, or digital media. VETASSESS assesses qualifications.

Visa & occupation list information

Listed on CSOL, enabling subclasses 186, 482, and 494 For advice on which pathway suits your circumstances, consult a registered MARA migration agent.

anzsco.com.au is information-only. For personalised advice on your situation, always consult a registered MARA migration agent.

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Occupation record last reviewed by editorial team: